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Uncommon Designs

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Five Tips for Marketing your Blog

Hey Y’all! Several weeks ago we were asked to share some tips on how to market your blog on the Beginner Blogging Series at Simply Klassic Home.  

5-Tips-for-Marketing-your-blog 

Bonnie and I were so excited that Kristin asked us to be a part of this wonderful series! We are by no means experts on marketing, but are happy to share some tips with you guys, that have worked for us, on how to market your blog! 

Here are our top five tips on marketing your blog…

Content.   I am assuming that if you are reading this post, you are hoping to grow your blog!  For most of us, this doesn’t happen overnight and requires a lot of work and patience. 

What makes you return to a blog over and over again… great content! 

Your posts should be easy to read, have great pictures, and post on a consistent schedule.  Our readers can expect to see our own projects posted at least twice a week.  Sometimes it is an in-depth tutorial and sometimes it is just some pretty pictures of what we have made and some helpful tips. 

It is certainly great to highlight the projects of others, but your main goal should be to let your readers see your talent and creativity through showcasing your own work!

 

Link Parties.  We believe that participating in link parties is the most reliable source of getting traffic to your blog.  Let’s face it… most blogs don’t just get discovered.

  You have to put yourself out there!

 

There are dozens and dozens of parties that you can link up to, but don’t forget to use your manners.  For the blogs that are hosting these parties, it is a tremendous amount of work!

Make sure you choose a great photo of your project to link up, with a concise description of it to get your project noticed. We link up to a ton of parties each week.  It is a lot of work and time, but it has paid off for us so much! 

Branding.   The classic marketing term “brand”  means… a name, symbol, or a design that identifies the goods and services of one seller.  Think of your creations and posts as the product you are selling, and yourself as the brand. 

 Your blog header,favicon, and avatar {the tiny image that you use as your logo}  should be the same, to establish your online presence.  I love that our avatar is bright and easily recognizable. 

The other thing that is important when creating your brand, is to have a tagline that describes what you do.  Kristin’s blog header  includes her name, Simply Klassic Home, and the tag line “defining self and style on a single mom’s budget” which lets people know what she does.  Pretty easy stuff, right?  

Finally, make sure that your name that shows up when you leave a comment, and also includes your blog name.  For example, when I comment on something it will read… “Trish @ Uncommon“.  You know who I am, and what blog I am from. How many times do you get a comment from “Suzie-Q” and you have to click on “Suzie-Q’s” name to find her profile, to see what blog they are from? 

Social Media.  While you may have a facebook account for yourself, do you have a facebook fan page for your blog?  Social Media outlets like Facebook, Google+, Twitter, Stumble Upon, Pinterest, etc.. are a wonderful way to connect with other bloggers. This is also a more casual way to get your name out there, and get to know bloggers in their everyday lives.  We actually feature several projects a week from our link party on Facebook and Twitter.  Pinterest is one of the top referrers of traffic to our blog.  

 

Community.  The last thing to consider when trying to market yourself and your blog, is to remember that you are a part of a huge community of bloggers.  I used to see people commenting about how they have the best blogging buddies ever and wondered what was wrong with me because I didn’t have anyone to call a blogging buddy.  So, I put my big girl panties on and really tried to connect with a few bloggers that I identified with.  I would comment on their projects, ask questions, join their link parties, and follow their social media outlets.  I guess I was stalking a few people, but I am finally getting to where I have my own group of blog buddies!

In conclusion just remember to be yourself, have patience, and have fun! 

*Trish

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Trish Flake

Owner at Uncommon Designs
Hey y'all! I am Trish and the creative voice behind Uncommon Designs. I adore party planning, holiday celebrations, and all things crafty! I am so excited to share my creative adventures with you!
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Comments

  6. Thanks for the tips! My blog growth has been very slow and it helps to hear the word “patience” and “hard work.” Sometimes I feel I put so much work into it and have little/no results. I’ll get there, I guess…just gotta keep going (and reading blog posts like yours!) Thanks again!

    Randi @ regalrhino.com

    Reply

    • You are so welcome. It is such a crazy amount of work and it took us a while, too! You will get there! I heard from a blogger once to only compare yourself to yourself and I have to remind myself that daily! Best of luck!

      Take care,

      Trish

      Reply

  10. Terrific tips! As I approach my 1 year blogiversary I look back and realize how much work I have put into my lil blog. But, I also realize how much I love it and what wonderful people I have met because I took the leap! I always am mindful that the blogging world IS a community and try to be as helpful to new bloggers as the big time bloggers have been to me!

    Reply

  11. Thanks for the tips! I have a hard time with the patience thing… Espescially when I see other bloggers out there who seem to be growing their blog so quickly in such a short time! But you’re right… You can’t compare yourself to others.

    Reply

  16. Thank you for this Trish – great tips. And your blog is totally one of my favs -thank you for always being so open, kind and encouraging xx Nat

    Reply

  26. This is Melissa @ Daisy Mae Belle. As a newer blogger (almost 4 months now!) I really appreciate this great advice! There is still so much that needs to be done to my blog! I am making my priority list! I cannot do it all at once!

    Reply

  30. I’m happy to know that I’m not that far from the right path. I truly believe what you say, and it’s also important to be caring to other bloggers and be there for them giving as much as we can from ourself, it is as important as having fun. What I mean is (my English is not that good) that is important to keep in mind that is not only about grow our blog (that is a consequence), it is also about being caring and helpful. In the same measure we give we are going to get. I’m very new at this so I have taken all the tips and advises I could, and I get so excited when finally I some attention, it’s like the biggest reward for my hard work and caring! I don’t know if I make sense, but I honestly care about other bloggers and I do everything that I can (sometimes I get lost, there is so much to do that I miss steps) and I just love this world, all the friends that I’ve made, and there is so much I have to share that I need more hours on my day hahahaha

    Thank you so much for this post, there are many awesome tips and important reminders, So cool!
    Hope you are having a great day!

    Hugs
    Cami @ TitiCrafty blogspot

    Reply

  31. Wonderful advice – Glad to see I’m doing most of them and am just now beginning the linky parties. The first time I saw that term I was lost to what that could be. Thank you for hosting – I just placed several posts of mine on your most recent. Love your site and now stalking (following) you on pinterest, your blog, twitter and Facebook.
    Sincerely,
    Debbie

    Reply

  32. All great tips! I know in the beginning it is especially hard to keep going and putting time into posting and sharing tutorials and such when you think no one but your mom is paying attention but you have to ignore that and just keep truckin along!

    Reply

  33. “I used to see people commenting about how they have the best blogging buddies ever and wondered what was wrong with me because I didn’t have anyone to call a blogging buddy. ” Trish…that is so me….although I do leave comments often. Thanks for encouraging me to do more…and if you have additional insight 2 years later…please let me know.

    Reply

  34. Hello , I have bumped into you at Thistlewood forum. I have so much to learn and am trying to soak it up like a sponge. I want to grow…while having fun with my blog.
    Sheila

    Reply

  35. Hi Trish,
    this was helpful, Thanks!!!! I am a new blogger…. trying to figure it all out. I’ll be coming back to your site for more info for sure!

    Reply

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